Intelligence Amplified

Following the decision to rename and reposition Asset International, Uffindell was commissioned to create the new brand identity.

The newly named business ‘Strategic Insight’ provides data, business intelligence and research to the global asset management community.

The organisation is headquartered in New York with 15 offices around the world and has a client base of over 1000 of the most prominent names in the asset management industry, including 83 of the world’s largest fund managers.

Our approach

The project involved the creation of a new identity and a dynamic visual environment reflecting the distinct offer and personality of the organisation. An online / offline communications hierarchy was developed to facilitate the extensive marketing requirement. Comprehensive brand guidelines for the implemention by the internal design teams and a thorough communication hierarchy were created.